King Technology’s MAP Policy
King Technology, Inc. (KTI) maintains a Minimum Advertised Price (MAP) Policy for the products listed on Schedule A. It is our policy that any advertisements of a King Technology product listed on this schedule must not be below the MAP price for that product listed in the schedule. This policy applies to all resellers of the specified products.
KTI has adopted this policy to protect and strengthen our well-known FROG® brand, and to encourage our dealers to provide services commensurate with the reputation for quality and goodwill our customers associate with our products.
Frequently Asked Questions
Why has KTI instituted a Minimum Advertised Price (MAP) Policy?
KTI has adopted this policy to protect and strengthen our well-known FROG® brand, and to encourage our dealers to provide services to our customers commensurate with the reputation for quality and goodwill our customers associate with our products.
To whom does this MAP Policy apply?
KTI’s MAP Policy is applicable to any reseller of the specified KTI products. King Technology reserves the right to modify this policy as we deem appropriate to achieve our goals.
What are proprietary rights?
KTI’s proprietary rights are valuable intellectual property,including KTI’s well-known trademarks, trade dress, advertising, and product images.
How will you monitor for compliance?
KTI reserves the right to monitor and enforce the MAP Policy as it deems appropriate on a case by case basis. We reserve the right to take any action we deem necessary to achieve our goals. Please do not advise KTI of dealers or resellers in possible violation of this policy.
What is the current MAP approved pricing?
Please refer to Schedule A.